As an industry disrupter, we knew the illustrations for Spacenow needed to create a visual story. Our design team went into creative overdrive, conceptualising an entire universe – from scratch! – complete with elements depicting a range of industries, all depicting the Spacenow brand story while educating the market on how the Spacenow concept works. Our designers poured their personalities and interests into the characters and scenes, integrating some fun and authenticity into the themes. We believe this emphasised the approachability of the brand.